Get Brand Registry-ready with a UK trademark
Amazon Brand Registry asks for a pending or registered trademark. We check your brand, file it with UKIPO in the name of you or your company, and send you the application number to enter in Brand Registry. We usually file within 2 working days of your approval, or 1 with express.
A filing service, not legal advice. We are not part of Amazon or UKIPO. Amazon decides who joins Brand Registry, and UKIPO decides whether your mark is registered; we cannot promise either.
- You sell on Amazon UK (or plan to) under your own brand, and do not yet have a UK trademark.
- You want A+ Content, a Brand Store, Sponsored Brands or the tools to report copycats.
- Your brand name is printed, sewn or engraved on the product or its packaging.
On its UK Brand Registry page, Amazon lists two requirements:
"Brand name and logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that's issued by the designated government trademark office of a country with a corresponding Amazon store."Source: sell.amazon.co.uk/brand-registry, read 11 November 2026.
Amazon's Brand Registry Application Guide (UK) adds:
- Mark type: a word mark, or an image mark that contains words, letters or numbers. A logo with no words does not qualify.
- Exact match: the brand name you enter must match the trademark exactly, including capitals and spaces, and the number must match the application.
- Real photos: unedited photos showing the brand permanently on the product or packaging. Stickers, labels and hang tags do not count.
- Verification code: Amazon may send a code to the contact on the trademark record. When we file, that is us. We forward it to you within 1 working day; you have 10 days to enter it.
Amazon's detailed list of trademark offices is behind a seller log-in. Amazon also offers IP Accelerator, a network of law firms; it is optional, and Amazon says its users can get some protection tools sooner while the mark is pending. Rules can change: check Amazon's page before you apply.
- Day 0Free name check.We search the UK register for clashes and email you the result within 1 working day.
- Within 2 working days of approvalWe file with UKIPO.Within 1 working day with express. UKIPO gives the application number when the application is submitted.
- Usually the next dayIt shows on the UK register.We send you the number to enter in Brand Registry.
- Amazon's timetableAmazon reviews your Brand Registry application.We forward any verification code that reaches us.
- 2 to 3 weeksUKIPO examines the application.If there is a simple objection, the reply is included.
- About 3 to 4 monthsRegistered,if no one opposes it during the 2-month publication period.
UK trademark filing
£374 for one class (our fee £169 + UKIPO fee £205). Up to 3 classes: +£60 UKIPO fee each.
Name check, list of goods from UKIPO's pre-approved terms, filing within 2 working days, the application number for Amazon, tracking to registration, one simple objection reply.
Protect your brand package
£504 for one class (£299 + UKIPO fee £205).
Everything in filing, plus express filing within 1 working day and 12 months of watch for copycat marks in the Trade Marks Journal.
Not sure yet? Check your brand name for free. Which class: the one for the goods you sell (for example 9 for phone cases, 25 for clothing, 28 for toys). Add 35 only if you also want your online shop covered.
Pending is not the same as safe
A pending application is not a registration. If UKIPO finds a similar earlier mark, it writes to its owner, who can oppose. If the application is refused or withdrawn, you have nothing left to show Amazon. That is why we check the register before we file.
Etsy has no brand enrolment programme. A trademark helps when you report copycat listings through Etsy's reporting portal (Etsy IP policy).
TikTok Shop brand qualification generally asks for a registration certificate, so it comes once your mark is registered, not at filing.
Do I need a registered trademark for Amazon Brand Registry in the UK?
Amazon's UK page asks for a pending or registered trademark issued by the trademark office of a country with an Amazon store. The UK has one, and its office is UKIPO. Amazon's detailed list of offices is behind a seller log-in, and Amazon decides who joins.
Which number do I give Amazon?
The UKIPO application number (UK0000 followed by seven digits), exactly as shown. Amazon's guide says the number must exactly match the application.
Word mark or logo?
Amazon accepts a word mark, or an image mark that contains words, letters or numbers. A logo with no words does not qualify. A word mark is the simplest choice.
Whose name goes on the trademark?
Yours, or your company's: whoever owns the brand. Amazon asks the trademark owner to enrol. We are named only as the representative, at our UK address for service.
I am based outside the UK. Can I still file?
Yes. UKIPO needs an address for service in the UK, Gibraltar or the Channel Islands; ours is used.
Does a US trademark cover Amazon UK?
Trade marks are territorial. A US registration does not protect your name in the UK. For UK protection, file with UKIPO.
- Amazon's requirements: sell.amazon.co.uk/brand-registry and the Brand Registry Application Guide (UK); IP Accelerator: sell.amazon.co.uk/brand-registry/ip-accelerator. Read 11 November 2026.
- Examination in 2 to 3 weeks, 2-month publication, registration about 10 weeks after publication: gov.uk, After you apply.
- Address for service in the UK, Gibraltar or the Channel Islands: Trade Marks Rules 2008, rule 11.
Amazon Brand Registry is Amazon's programme and Amazon decides who joins it. Markherald is a trademark filing service, not a firm of regulated trade mark professionals.