Selling on Amazon UK from abroad?
Businesses in the US, the EU, China and anywhere else can own a UK trademark. We check your brand, file it with UKIPO in your company's name, act as your UK address for service, and send you the application number.
A filing service, not legal advice. We are not part of Amazon or UKIPO. Amazon decides who joins Brand Registry, and UKIPO decides whether your mark is registered; we cannot promise either.
- You sell on amazon.co.uk (or plan to) from outside the UK, under your own brand.
- Your brand has no UK trademark yet, even if you have one in the US, the EU or China.
- You want your name protected in the UK, and the tools that come with a trademark on Amazon UK.
Trademarks are territorial. A US (USPTO) or EU (EUIPO) registration does not protect your name in the UK. Since 1 January 2021 an EU trademark no longer covers the UK. A UK trademark from UKIPO does.
Amazon Brand Registry. Amazon's UK page asks for "a pending or registered trademark for your brand name or logo that's issued by the designated government trademark office of a country with a corresponding Amazon store". The UK has one, so a pending UK application qualifies; the brand name you enter must match the trademark exactly.
Copycats on amazon.co.uk. A UK trademark is the right you rely on to report and stop copies of your brand in the UK.
- You order and pay by card (charged in GBP). We check the UK register for your brand and send a written report with a risk score, usually within 1 working day.
- You approve the owner (your company, in its own country), the mark and the list of goods and services, written from UKIPO's pre-approved terms.
- We file with UKIPO, usually within 2 working days of your approval. We act as your UK address for service: UKIPO requires one in the UK, Gibraltar or the Channel Islands.
- You get the UKIPO application number to enter in Brand Registry. We follow the application through examination and publication, and forward anything UKIPO or Amazon sends to us.
With no problems, registration usually follows about 3 to 4 months after filing. Most of that is the 2-month period when anyone can oppose.
£374 for one class (about $500 / €450) (our fee £169 + UKIPO fee £205). Extra classes: £135 each (our £75 + UKIPO's £60), up to 3.
£504 for one class (about $675 / €605) with express filing and 12 months of watch (£299 + UKIPO fee £205).
Not sure the name is free? Free name check.
Can a business outside the UK own a UK trademark?
Yes. The owner can be a person or company anywhere. UKIPO needs an address for service in the UK, Gibraltar or the Channel Islands. When we file for you, ours is used, and we forward everything UKIPO sends.
Does my US or EU trademark protect my brand in the UK?
No. Trademarks are territorial, and an EU trademark has not covered the UK since 1 January 2021. Owners of an EU trademark registered before then received a comparable UK mark automatically; check the UK register for a number starting UK009.
Which number do I give Amazon?
The UKIPO application number, exactly as shown, which UKIPO issues when we file. Amazon may then send a verification code to the contact on the trademark record, which is us; we forward it within 1 working day.
Do I pay in GBP?
Yes. You pay in pounds sterling by card through Stripe; your bank converts. The USD and EUR amounts on this page are approximate.
What if someone opposes or UKIPO objects?
A reply to one simple examiner objection is included. We do not act in oppositions or disputes; if one arises, we introduce you to a qualified, regulated professional who quotes you directly.
- Trade Marks Rules 2008, rule 11(4): address for service in the UK, Gibraltar or the Channel Islands. legislation.gov.uk, checked 11 November 2026.
- Amazon Brand Registry UK, requirements. sell.amazon.co.uk/brand-registry, read 11 November 2026.
- UKIPO fees: £205 online for one class, £60 per extra class. UKIPO fees.
Charged in GBP. USD/EUR are approximate, ECB rate of 10 Nov 2026.