What trade mark class is an online shop?
In the UK, an online shop usually goes in class 35. Below: the class, example terms from the 2026 Nice list, the mistakes that cause objections, and when a second class is worth it.
Class 35
The shop service itself is class 35. Retail wording names what you sell, for example “retail services relating to bakery products” in the Nice list. Class heading: Advertising; business management, organization and administration; office functions.
Example terms (Nice list, 2026):
- provision of an online marketplace for buyers and sellers of goods and services
- presentation of goods on communication media, for retail purposes
When we file, every term is picked from UKIPO's pre-approved list, so the wording itself does not draw an objection. Your mark is protected only for the terms you list.
Common mistakes
- Filing only class 35. If you sell your own branded products, the class of those products (for example 25 for clothing) matters most.
- Writing “online retail of goods” with no goods named. Retail terms must say what is sold.
When a second class makes sense
Most shops selling their own brand file the product class first and add class 35 for the shop. We choose the exact UKIPO retail wording for you.
UKIPO charges £205 online for the first class and £60 for each extra class.
Price with us: £374 all-in for one class (our fee £169 + the £205 UKIPO fee). Extra classes: £135 each (our £75 + UKIPO's £60), up to 3 classes; for 4 or more we quote. You pay first; if our check says High risk and you decide to stop, we refund everything except £39.
Can you register your name?
Send us the name and what you sell. We look at the UK register for identical and similar marks and email you the result, usually within 1 working day. Free, no obligation.
Which class is an online shop in?
Usually class 35. The exact class depends on the goods or services you list.
Can I add a class later?
No. Once an application is submitted you cannot add goods, services or classes. A new class means a new application and a new fee.
How much does it cost?
UKIPO charges £205 online for one class and £60 for each extra class. With Markherald it is £374 all-in for one class.
- gov.uk, Before you apply (classes and terms)
- Nice Classification, 13th edition (version 2026, in force 1 January 2026), WIPO: class headings and the alphabetical list of goods and services.
- gov.uk, Apply to register a trade mark (£205 online for one class, £60 per extra class).
- UKIPO online application, review page (seen 11 Nov 2026): no changes to the mark and no added goods or services after you submit.
Checked 11 November 2026. We are a private filing service, not UKIPO, and this is general information, not legal advice.