What trade mark class is toys and games?
In the UK, toys and games usually goes in class 28. Below: the class, example terms from the 2026 Nice list, the mistakes that cause objections, and when a second class is worth it.
Class 28
Class 28 covers toys, games and playthings. Class heading: Games, toys and playthings; video game apparatus; gymnastic and sporting articles.
Example terms (Nice list, 2026):
- toys
- plush toys
- board games
- jigsaw puzzles
- educational games
- dolls
When we file, every term is picked from UKIPO's pre-approved list, so the wording itself does not draw an objection. Your mark is protected only for the terms you list.
Common mistakes
- Filing video games in class 28. Downloadable game software is class 9.
- Using “gifts” as a description. Name the goods.
When a second class makes sense
Add class 9 for app or downloadable versions of your games, or class 16 for printed activity books.
UKIPO charges £205 online for the first class and £60 for each extra class.
Price with us: £374 all-in for one class (our fee £169 + the £205 UKIPO fee). Extra classes: £135 each (our £75 + UKIPO's £60), up to 3 classes; for 4 or more we quote. You pay first; if our check says High risk and you decide to stop, we refund everything except £39.
Can you register your name?
Send us the name and what you sell. We look at the UK register for identical and similar marks and email you the result, usually within 1 working day. Free, no obligation.
Which class is toys and games in?
Usually class 28. The exact class depends on the goods or services you list.
Can I add a class later?
No. Once an application is submitted you cannot add goods, services or classes. A new class means a new application and a new fee.
How much does it cost?
UKIPO charges £205 online for one class and £60 for each extra class. With Markherald it is £374 all-in for one class.
- gov.uk, Before you apply (classes and terms)
- Nice Classification, 13th edition (version 2026, in force 1 January 2026), WIPO: class headings and the alphabetical list of goods and services.
- gov.uk, Apply to register a trade mark (£205 online for one class, £60 per extra class).
- UKIPO online application, review page (seen 11 Nov 2026): no changes to the mark and no added goods or services after you submit.
Checked 11 November 2026. We are a private filing service, not UKIPO, and this is general information, not legal advice.