Etsy shop name and trade marks (UK)
Etsy has no brand enrolment scheme like Amazon's. What it has is a reporting process: rights owners report infringing listings or shop names, and Etsy may remove them. A registered trade mark is what makes your own report straightforward, and searching the register first stops you becoming the shop that gets reported.
How Etsy handles trade mark complaints
- Reports against listings go through the Etsy Reporting Portal.
- Reports against usernames and shop names are sent to Etsy by email.
- Etsy may ask for a letter of authorisation, identity verification or other documentation about the right claimed.
- Etsy does not decide who is legally right; it removes material reported under its policy.
What this means for a UK seller
- Before you name the shop, search the UK register in the classes you sell in. A clash can mean listings removed or a forced rename.
- Once the name is yours, a UK registration is clear documentation of the right if a copycat appears.
- Pick the class of what you make: for example jewellery, candles, clothing or printed merchandise.
Price with us: £374 all-in for one class (our fee £169 + the £205 UKIPO fee). Extra classes: £135 each (our £75 + UKIPO's £60), up to 3 classes; for 4 or more we quote. You pay first; if our check says High risk and you decide to stop, we refund everything except £39.
Can you register your name?
Send us the name and what you sell. We look at the UK register for identical and similar marks and email you the result, usually within 1 working day. Free, no obligation.
Do I need a trade mark to sell on Etsy?
No. But a registered trade mark makes it easier to report copycats, and searching first avoids using a name someone else owns.
Can Etsy remove my shop name?
Etsy accepts reports against shop names from rights owners and may act on them under its intellectual property policy.
Which class is my Etsy shop?
The class of the goods you make and sell, for example class 14 for jewellery or class 4 for candles.
- Etsy, Intellectual Property Policy (read in a browser 11 Nov 2026).
- gov.uk, Before you apply (classes and terms)
Checked 11 November 2026. We are a private filing service, not UKIPO, and this is general information, not legal advice.