Privacy notice
What we collect, why, and your rights under UK GDPR and the Data Protection Act 2018.
Who is responsible
The controller is My Task Master Ltd. Markherald is a trading name of My Task Master Ltd, registered in England and Wales, company number 16878946. Registered office: [registered office: business address pending]. Contact: hello@markherald.co.uk. ICO registration number: [pending].
What we collect
- The names you check with our free tool, and your email. We use that email only to send your result, plus one follow-up email if you ticked the optional box.
- Order details: your mark or logo, what you sell, the owner's name and address, your email, and company number if given.
- Payment details are taken by Stripe. We do not see or store your full card number.
- Messages you send us, and basic technical data such as your IP address for security.
Why, and the lawful basis
- To do what you ordered (search, file, track, watch): performance of a contract.
- To keep accounts and records: legal obligation.
- To run the free check, prevent abuse and improve the service: legitimate interests.
- Marketing emails: only with your consent, which you can withdraw at any time.
The public register
When we file, UKIPO publishes the owner's name and address, the mark and the goods and services. This is public and stays on the register. We cannot remove it.
Who we share it with
- UKIPO, to file and manage your application.
- Stripe, to take payment.
- Our hosting, email and software providers, including AI tools that help draft searches and specifications, under contracts that protect your data. They are: Vercel (website hosting), Amazon Web Services (storage and email, UK/EU regions), Stripe (payments), Google (email) and Anthropic (AI assistance).
- A professional we introduce you to, only if you ask us to.
If data is processed outside the UK, we use an adequacy decision or the ICO's international data transfer agreement or addendum.
How long we keep it
For as long as we manage your mark, then 6 years for legal and tax records. Free name checks that do not become an order: 12 months, then deleted.
Your rights
You can ask to see, correct or delete your data, to restrict or object to how we use it, and to receive it in a portable format. Email us. We reply within one month. You can also complain to the Information Commissioner's Office at ico.org.uk.
Cookies
This site uses no tracking or analytics cookies, and loads no third-party fonts or scripts: our fonts are served from our own site. It stores only these, all strictly necessary for what you ask the site to do:
- mh_cc (cookie, and the same value in your browser's local storage): the country you chose, so we show that country's page. Kept for 1 year.
- mh_seen (cookie): records that we have already suggested a country once, so we do not redirect you again. Kept for 1 year.
- theme (local storage): your light or dark mode choice, set only if you press the button.
Version: 11 November 2026.